Global sports and entertainment agency 54 and Vanguard Properties, owners of Terras da Comporta near Lisbon, have extended the partnership which saw the stunning Comporta Dunas…
Global sports and entertainment agency 54 and Vanguard Properties, owners of Terras da Comporta near Lisbon, have extended the partnership which saw the stunning Comporta Dunas course crowned the world’s best by industry peers.
Nestled in the luxurious Terras da Comporta estate on the Alentejo coast, the David McLay-Kidd Comporta Dunas layout burst onto the scene when it scooped the World’s Best New Course at the World Golf Awards in 2023, only to go one better last year when the same body crowned it the best in the world bar none.
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54 will play a major role in the ongoing development of the course after agreeing a strategic advisory relationship with Vanguard Properties which will include operational budget, capital expenditure plans and customer experience.
Comporta Dunas became one of 54's first strategic advisory clients in 2023, has enjoyed exponential growth in the division in the last 12 months, and has now expanded its services to a number of major destinations across the world, as well as advising government bodies in Rwanda and Vietnam on how sport can impact national development.
The agency’s Strategic Advisory unit will also review and advise on Comporta Dunas’ five-year business plan, long term-strategy and will play a lead role in widening the club’s network of partners and industry stakeholders.
The details
The agreement will also see 54 partner, Turfgrass, take the lead on the course’s agronomy strategy through tailored consultancy, regular course inspections, application of latest research, as well as a range of nutrient, top-dressing, machinery and irrigation programmes.
Rodrigo Ulrich, Golf Director at Comporta Dunas, said: "We have enjoyed a successful partnership with the team at 54, and they have been an important part of our journey to the respected course we enjoy today. This new agreement strengthens the bond yet further and gives us the confidence to plan ahead for the coming years with confidence and focus."
Francisco de Lancastre David, Executive Director, Operations, said: "54 works alongside many of the great clubs, but it’s a particular pleasure to be involved in a strong relationship with the team at Terras da Comporta. The Comporta Dunas course’s reputation is obviously on a hugely impressive trajectory and maintaining its excellence in all operational and strategic aspects will be key to continued success.
"This agreement allows us to build on the vision of this amazing asset and keep its place at the very top of the list when the world’s golfers choose their next must-play course."
For more details about 54, visit weare54.com