Vilamoura's most prestigious golf courses have unveiled a bold, new identity to showcase the rich history and premium offerings of one of Europe's top golf & leisure destinations.
'Vilamoura Golf' represents an unparalled collection of courses that have been rebranded from Dom Pedro, including the iconic Old Course, the second oldest course in the Algarve and a hallmark of the region’s golf heritage. Alongside the Old Course, are the Pinhal, Laguna, and Millennium courses, offering golfers a diverse portfolio of exceptional venues to choose from.
The creation of the Vilamoura Golf brand marks a pivotal moment in the evolution of the celebrated resort. The cohesive identity of Vilamoura Golf ensures that each course - from the timeless prestige of the Old Course to the modern versatility of the Laguna and Millennium - shines as an integral part of the Vilamoura experience.
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The new brand is linked to the overarching *Vilamoura brand, connecting the golf courses to the destination, which has undergone significant investment in recent times to reposition it and implement Arrow Global’s vision.
It is underscored by a simple, elegant logo that draws inspiration from Vilamoura’s destination. It’s sophisticated design balances harmony and distinction, positioning Vilamoura Golf as a world-class offering in the Algarve while enabling the individual courses to emphasize their unique qualities and premium status.
Ahead of the Vilamoura Golf launch, the Old Course celebrated its own refresh in late 2024, introducing a new monogram logo, designed to celebrate craftsmanship, exclusivity, and timeless sophistication.
Complementing the rebrand was the opening of a state-of-the-art clubhouse. Featuring elegant upgrades and modern amenities, the clubhouse blends vintage charm with contemporary flair, offering a welcoming space for members, guests, and the Vilamoura community to unwind and savour the upgraded ‘19th hole’.
The details
New logos have also been introduced for the Pinhal, Laguna, and Millennium courses, highlighting their individual characteristics while preserving their connection to the broader Vilamoura brand.
“Vilamoura Golf reflects our vision of repositioning these iconic courses to offer an unparalleled golfing experience,” said Nuno Sepúlveda, Co-CEO of DETAILS. “Through significant improvements to the courses, facilities, and overall service, we’ve elevated the standard for golfers visiting the Algarve.
“Each course presents a unique challenge, and the Vilamoura Golf brand embodies this diversity while uniting them under a shared identity of excellence. This rebranding not only honours their rich legacy but also highlights our commitment to innovation, ensuring golfers enjoy world-class experiences that showcase the Algarve as a premier destination for sports and leisure.”
DETAILS is managing the rebranding, repositioning and golf course operations, under Arrow Global’s vision, with the goal of solidifying Vilamoura’s reputation as a world class sports and leisure destination. Milestones include the unveiling of the first Els Club in Europe, the development of an international sports facility, and the renovation of the Equestrian Centre, which will return to the global showjumping circuit later this year.
For more information and latest news on Vilamoura Golf, please visit www.vilamouragolf.com or follow @vilamouragolf on Instagram.