Loch Lomond Whiskies, The Spirit of The Open, has raised £14,230 for The R&A Foundation through its Golden Ticket campaign, following a hugely successful activation across The…
Loch Lomond Whiskies, The Spirit of The Open, has raised £14,230 for The R&A Foundation through its Golden Ticket campaign, following a hugely successful activation across The 154th Open and the AIG Women’s Open.
A total of1,423 Golden Tickets were purchased by golf fans across the two championships, with 100% of the £10 ticket price donated to The R&A Foundation, helping to support its work to deliver positive impact for golf and through golf.
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The funds raised will contribute to The R&A Foundation’s work to improve lives and strengthen communities through the game, supporting initiatives that make golf more accessible, improve wellbeing and create opportunities for aspiring talent around the world.
The Golden Ticket activation launched at The 154th Open at Royal Birkdale before continuing at the AIG Women’s Open at Royal Lytham & St Annes, giving spectators the opportunity to support The R&A Foundation while entering a draw to win one of Loch Lomond Whiskies’ rarest releases. Tickets were available exclusively to spectators at the two championships, with all proceeds donated to The R&A Foundation.
Following the conclusion of the campaign, Andrew from Liverpool was selected as the lucky winner, taking home one of only 100 bottles worldwide of Loch Lomond 50-Year-Old single malt whisky, valued at £25,000. With both championships staged in the North West, it was a fitting end to the campaign to see the prize won by someone from the local region.
The details
The Loch Lomond 50-Year-Old was distilled using Loch Lomond Distillery’s distinctive Straight Neck Stills and matured for half a century. One of just 100 individually numbered bottles released worldwide, it was matured in first-fill Bourbon and Oloroso Sherry casks.
Andrew Jack, Group Marketing Director at Loch Lomond Group, said: “We have been delighted by the response to The Golden Ticket and the generosity shown by golf fans across both The Open and AIG Women’s Open. Selling 1,423 tickets and raising £14,230 for The R&A Foundation is a fantastic result and demonstrates what can be achieved when we bring together our passion for whisky with our long-standing commitment to golf.
“As The Spirit of The Open, we wanted The Golden Ticket to add something special to the spectator experience while making a positive contribution to the future of the game. We’re incredibly proud that the funds raised will support The R&A Foundation’s important work, helping to create opportunities and make a lasting difference through golf.”
The Golden Ticket campaign builds on Loch Lomond Whiskies’ long-standing relationship with golf and its partnership with The R&A, bringing together its whisky-making heritage with its commitment to supporting the game and its communities.