DIGITAL SOLUTION DELIVERED FOR OLD COURSE SINGLE GOLFERS
Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.
The Old Course Singles Daily Draw will be introduced from 12 th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers. The daily draw requires individual golfers to enter their details in person at the Old Pavilion next to the first tee of the Old Course, or St Andrews Links Clubhouse between 9am-5pm the day before they wish to play. A randomised draw will then take place at 5pm with golfers being notified by SMS message and email whether they have been allocated a tee time for the following day without the need to queue for lengthy periods.
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The new digital system will replace the previous practice of golfers queuing outside the starter’s hut prior to play, which was formalised in the 1990s to cater for single walk ups to the Starter. Over the past decade numbers have grown to such an extent that many golfers were queuing overnight for upwards of 12 hours, often in inclement conditions, in the hope of being offered a tee time. Neil Coulson, Chief Executive of St Andrews Links Trust, said: “We are excited to introduce the new digital solution for the Old Course Singles Daily Draw, which makes securing a tee time as a single golfer at the Home of Golf safer, more equitable and ultimately a more enjoyable experience.
“The significant growth in the number of golfers utilising the singles queue in the past decade has been such that we felt it was impacting the customer experience and becoming increasingly challenging for our dedicated team to manage expectations. “For many golfers, playing the Old Course is a once-in-a-lifetime opportunity and the new singles daily draw will ensure golfers successful in securing a tee time can enjoy the experience having had a good night’s sleep while maintaining the practice of allowing single golfers to join pre-existing groups of two or three.”
The Old Course Singles Daily Draw has been developed in conjunction with golf technology firm ClubUp, a Troon Golf company, who began working with St Andrews Links Trust in 2023 through provision of their caddie software to offer a more efficient way to schedule and communicate with caddies across the seven courses at the Home of Golf.