The two brands align on multi-layered agreement to drive the game
Messinia, March 1: adidas Golf, market leaders in the global golf retail and Costa Navarino Golf, a leading destination in the sport, have teamed up to create a first-of-its-kind partnership in world golf.
Derived from shared values – underscored by cultural heritage, inclusivity, sustainability and a desire to grow the game – the new long-term collaboration will see the two brands join forces to promote their businesses to new and existing global audiences.
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The long-term agreement includes Costa Navarino Golf providing premium placement of adidas Golf products across the retail outlets at the destination’s golf clubs, enhancing the experience of guests through select lines and new bespoke products, starting with The Bay Clubhouse, which has become one of only nine outlets in Europe where the acclaimed adidas Originals Collection is available.
In addition, Costa Navarino Golf and adidas Golf will collaborate in a series of professional and amateur golf tournaments hosted at the destination, as well as maximize mutually beneficial connections through professional athletes and profiles to broaden the opportunity, scope and awareness of the partnership.
The details
David Ashington, General Manager at Costa Navarino Golf, said: “We are delighted to have teamed up with adidas Golf in a collaboration that brings together two brands sharing the values of excellence, innovation, and sustainability. This partnership enhances the retail and overall guest experience at the destination’s golf courses, while allowing us to connect with new and existing audiences worldwide. By working together across retail, events, and athlete engagement, we look forward to growing the game of golf and delivering exceptional experiences for our guests.”
Chris Hedderman, Marketing & Product Director for adidas Golf, said: “Costa Navarino is an exceptional golf destination, combining world-class courses with a luxury hospitality and retail environment that is a perfect fit with the adidas Golf brand. The international profile of the destination’s audience, combined with the opportunity to showcase our products in such an inspiring setting, makes Costa Navarino a natural partner, and we’re very excited about the many benefits this new relationship will bring.”
The destination features four signature 18‑hole golf courses — The Dunes Course, The Bay Course, the International Olympic Academy Golf Course and The Hills Course — alongside four five‑star hotels, luxury private residences, and a wide range of year‑round activities.
Named as the ‘World’s Best Golf Venue’ at the 2025 World Golf Awards, the destination combines award‑winning hospitality with a strong commitment to sustainability, culture, and the authentic heritage of Messinia. Guests can choose from The Romanos, a Luxury Collection Resort, offering an elevated luxury experience for families and couples; The Westin Resort Costa Navarino, the ultimate sports and family destination; the adult‑friendly W Costa Navarino, delivering a vibrant lifestyle beachfront atmosphere; Mandarin Oriental, Costa Navarino, where guests can enjoy the ultra-luxury experience that the Asian brand is known for, as well as a Villa Rental Collection, where guests can enjoy five-star resort experiences paired with the independence and space of a private home.