Rockliffe Hall, an award-winning five-star resort hotel in north-east England, has turned to international golf, tourism and lifestyle PR and marketing agency Azalea to lead its…
Rockliffe Hall, an award-winning five-star resort hotel in north-east England, has turned to international golf, tourism and lifestyle PR and marketing agency Azalea to lead its golf-specific marketing strategy as the resort enters an exciting new phase of investment and growth.
Focusing on building awareness and consideration across the UK golf market, the partnership will position Rockliffe Hall as a must-play luxury destination for discerning leisure golfers, corporate clients and travelling golf enthusiasts, communicating the exceptionally high standard of experience and quality.
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Activity will span a fully integrated golf marketing strategy including targeted digital advertising, email marketing campaigns, influencer and content creator partnerships, organic social media strategy and support and strategic media buying across leading UK golf publications.
The collaboration comes at a pivotal time for Rockliffe Hall, with the resort having recently announced a multi-million-pound investment into its championship golf course and practice facilities, alongside significant refurbishment works to the iconic Grade II-listed Old Hall and wider hotel facilities.
A new driving range using TrackMan’s world-leading technology and a new golf academy are among the upgrades to have already been made, while ongoing work includes a major bunker course renovation project and the purchase of a fleet of 50 new greenkeeping machines to further elevate the course conditioning.
The details
Tom West, head of golf at Rockliffe Hall, said: “This is a hugely exciting period for Rockliffe Hall as we continue to invest significantly in both our golf course and wider estate. Our ambition is clear – to position Rockliffe among the very best golf resorts in the UK.
“Partnering with Azalea gives us access to specialist expertise – the very best of the best – within the golf sector, showing our ambition and ensuring we tell our story to the right audiences and drive meaningful growth across visitor golf, corporate business and residential packages.”
Founded in 2006, Azalea has established itself as one of the most respected international PR and marketing specialists for the golf, tourism, leisure and lifestyle sectors with a portfolio that includes acclaimed facilities such as Costa Navarino, Marco Simone Golf & Country Club, Quinta do Lago, Apes Hill Barbados, Trump Turnberry, Verdura Resort, Troon International, Al Zorah and Terras da Comporta alongside lifestyle and performance brands.
Josh Abbott, group account and marketing director at Azalea, added: “Rockliffe Hall has all the ingredients of a truly world-class golf destination – exceptional facilities, significant recent investment and a clear ambition to elevate its standing within the UK market. Our role is to ensure that the quality of the product is matched by equally strong positioning and demand generation. We’re proud to be working alongside the Rockliffe team at this exciting time to raise the profile of golf at the resort and help deliver on its long-term vision.”